Luiz Rodrigo C. Cunha Moura
AuthID: R-00J-A1H
1
TITLE: PROPOSITION AND TEST OF AN EXPLANATORY MODEL OF INNOVATION PERCEPTION AND IT ' S CONSEQUENCES Full Text
AUTHORS: Murilo Junio R Rezende Pereira; Luiz Rodrigo C Cunha Moura; Gustavo Quiroga Souki; Nina Rosa D da Silveira Cunha;
PUBLISHED: 2019, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 18, ISSUE: 4
AUTHORS: Murilo Junio R Rezende Pereira; Luiz Rodrigo C Cunha Moura; Gustavo Quiroga Souki; Nina Rosa D da Silveira Cunha;
PUBLISHED: 2019, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 18, ISSUE: 4
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