Hanna Karachun
AuthID: R-00J-CB2
1
TITLE: Relational Marketing in the Face of Digital Disruption: Pearls and perils of implementation of a CRM system in B2B
AUTHORS: Dora Simoes; Hanna Karachun;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 6
AUTHORS: Dora Simoes; Hanna Karachun;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 6
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