Pedro Gardete
AuthID: R-00J-MM8
1
TITLE: Prepurchase Information Acquisition and Credible Advertising
AUTHORS: Gardete, PM; Guo, L;
PUBLISHED: 2021, SOURCE: MANAGEMENT SCIENCE, VOLUME: 67, ISSUE: 3
AUTHORS: Gardete, PM; Guo, L;
PUBLISHED: 2021, SOURCE: MANAGEMENT SCIENCE, VOLUME: 67, ISSUE: 3
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Refocusing loyalty programs in the era of big data: a societal lens paradigm Full Text
AUTHORS: Valeria Stourm; Scott A Neslin; Eric T Bradlow; Els Breugelmans; So Yeon Chun; Pedro Gardete; Kannan, PK; Praveen Kopalle; Young Hoon Park; David Restrepo Amariles; Raphael Thomadsen; Yuping Liu Thompkins; Rajkumar Venkatesan;
PUBLISHED: 2020, SOURCE: MARKETING LETTERS
AUTHORS: Valeria Stourm; Scott A Neslin; Eric T Bradlow; Els Breugelmans; So Yeon Chun; Pedro Gardete; Kannan, PK; Praveen Kopalle; Young Hoon Park; David Restrepo Amariles; Raphael Thomadsen; Yuping Liu Thompkins; Rajkumar Venkatesan;
PUBLISHED: 2020, SOURCE: MARKETING LETTERS
INDEXED IN: Scopus WOS
Scopus WOS