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TITLE: Consumer Involvement in the Co-creation of a Disruptive Offer: The Case Study of Continente Labs
AUTHORS: Varandas, Clesia; Nogueira, Mafalda;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS