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TITLE: What Changed in One Year of a Pandemic and What the Portuguese are not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy
AUTHORS: Chkoniya, Valentina; Reykowska, Dorota; Ohme, Rafal; Corte Real, Ana;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, VOL 1, VOLUME: 279
INDEXED IN: Scopus WOS