Giuliana Isabella
AuthID: R-00K-DNT
1
TITLE: How songs from growing up and viewers' attachment styles affect video ads' effectiveness Full Text
AUTHORS: Lourenco, Carlos J. S.; Isabella, Giuliana; Verbeke, Willem; Vo, Khoi; Dimoka, Angelika; Bagozzi, Richard P.;
PUBLISHED: 2022, SOURCE: PSYCHOLOGY & MARKETING
AUTHORS: Lourenco, Carlos J. S.; Isabella, Giuliana; Verbeke, Willem; Vo, Khoi; Dimoka, Angelika; Bagozzi, Richard P.;
PUBLISHED: 2022, SOURCE: PSYCHOLOGY & MARKETING
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