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TITLE: Exploring the intersection between data-driven marketing and economics: A bibliometric review as a methodological solution. A Bibliometric Review as a Methodological Solution
AUTHORS: João Rodrigues dos Santos; Andreia de bem Machado; António Sacavém; Ana Carolina Boechat; Maria José Sousa ;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
INDEXED IN: Scopus CrossRef
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TITLE: Systematic Literature Review. Bibliometrics on Ethics Practised by Influencers
AUTHORS: Albérico Travassos Rosário; Anna Carolina Boechat;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Global Perspectives on Social Media Influencers and Strategic Business Communication
INDEXED IN: CrossRef
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TITLE: How Automated Machine Learning Can Improve Business
AUTHORS: Rosario, Alberico Travassos; Boechat, Anna Carolina;
PUBLISHED: 2024, SOURCE: APPLIED SCIENCES-BASEL, VOLUME: 14, ISSUE: 19
INDEXED IN: Scopus WOS CrossRef
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TITLE: MIND MAP AS A CREATIVE TOOL IN THE ADVERTISING CONTEXT: A TEACHING METHODOLOGY
AUTHORS: Anna Carolina Boechat; Nuno Baptista;
PUBLISHED: 2023, SOURCE: EDULEARN Proceedings - EDULEARN23 Proceedings
INDEXED IN: CrossRef
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TITLE: Consumerism and Blockchain Technology. The Application of Technology to Improve Market Equalization
AUTHORS: Michael Nobre Martins; Nuno Baptista; Anna Carolina Boechat;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef
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TITLE: Why don’t we consume energy more efficiently? a Lisbon Parish council case study
AUTHORS: Ana Margarida Barreto; Nuno Correia de Brito; Anna Carolina Boechat; Luís Oliveira Martins; Fernando Martins;
PUBLISHED: 2023, SOURCE: Frontiers in Energy Efficiency, VOLUME: 1
INDEXED IN: CrossRef
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TITLE: When Sustainability Goes Wrong. A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability
AUTHORS: Anna Carolina Boechat; Nuno Baptista; Mariana dos Reis Torgal;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
INDEXED IN: CrossRef
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