Cristina Garc?A-Gumiel
AuthID: R-00K-HFV
1
TITLE: Sensorial and Experiential Marketing in Shopping Centers. Effects on Retailer Performance
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Anne Schmitz; Cristina García-Gumiel;
PUBLISHED: 2020, SOURCE: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Advances in Marketing, Customer Relationship Management, and E-Services
AUTHORS: Mónica Gómez-Suárez ; María Jesús Yagüe; Anne Schmitz; Cristina García-Gumiel;
PUBLISHED: 2020, SOURCE: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - Advances in Marketing, Customer Relationship Management, and E-Services
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