O. Kolotouchkina
AuthID: R-00K-N5T
1
TITLE: E-WOM as an asset of branded content strategies: A conceptual approach to the role of consumers in building brand equity
AUTHORS: Llorente Barroso, C; Kolotouchkina, O; Ferreira, I;
PUBLISHED: 2023, SOURCE: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
AUTHORS: Llorente Barroso, C; Kolotouchkina, O; Ferreira, I;
PUBLISHED: 2023, SOURCE: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
INDEXED IN: 
Scopus
Scopus