Ivone Marília Carinhas Ferreira
AuthID: R-000-6GE
1
2
TITLE: Introdução: Ágoras da Publicidade nas Sociedades Hipercomunicativas
AUTHORS: Sara Balonas; Ivone Ferreira;
PUBLISHED: 2024, SOURCE: A Publicidade na Era da Hiperestimulação
AUTHORS: Sara Balonas; Ivone Ferreira;
PUBLISHED: 2024, SOURCE: A Publicidade na Era da Hiperestimulação
3
TITLE: E-WOM as an asset of branded content strategies: A conceptual approach to the role of consumers in building brand equity
AUTHORS: Llorente Barroso, C; Kolotouchkina, O; Ferreira, I;
PUBLISHED: 2023, SOURCE: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
AUTHORS: Llorente Barroso, C; Kolotouchkina, O; Ferreira, I;
PUBLISHED: 2023, SOURCE: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID4
TITLE: Corporate commitment and the social inclusion of vulnerable adults: From corporate and institutional awareness to brand value and citizen engagement; [Compromisso corporativo e inclusão social de adultos vulneráveis: Da consciência empresarial e institucional ao valor da marca e à participação cidadã]; [Compromiso corporativo e inclusión social de adultos vulnerables: De la conciencia empresarial e institucional al valor de marca y la participación ciudadana]
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira;
PUBLISHED: 2023, SOURCE: Icono14, VOLUME: 21, ISSUE: 1
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira;
PUBLISHED: 2023, SOURCE: Icono14, VOLUME: 21, ISSUE: 1
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID5
TITLE: Compromiso corporativo e inclusión social de adultos vulnerables Full Text
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira Ferreira;
PUBLISHED: 2023, SOURCE: Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, VOLUME: 21, ISSUE: 1
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira Ferreira;
PUBLISHED: 2023, SOURCE: Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, VOLUME: 21, ISSUE: 1
6
TITLE: Evolução de mensagens publicitárias durante a covid-19 nos anos de 2020 e 2021: análise comparativa em Espanha e Portugal
AUTHORS: Pedro Hellín; Antonio Raúl Fernández Rincón; Ivonne Ferreira;
PUBLISHED: 2023, SOURCE: Signos do Consumo, VOLUME: 15, ISSUE: 1
AUTHORS: Pedro Hellín; Antonio Raúl Fernández Rincón; Ivonne Ferreira;
PUBLISHED: 2023, SOURCE: Signos do Consumo, VOLUME: 15, ISSUE: 1
7
TITLE: La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación Full Text
AUTHORS: Luis Mañas-Viniegra; Carmen Llorente-Barroso; Ivone Ferreira; Olga Kolotouchkina;
PUBLISHED: 2023, SOURCE: Revista Latina de Comunicación Social, ISSUE: 82
AUTHORS: Luis Mañas-Viniegra; Carmen Llorente-Barroso; Ivone Ferreira; Olga Kolotouchkina;
PUBLISHED: 2023, SOURCE: Revista Latina de Comunicación Social, ISSUE: 82
8
TITLE: Desinformación y polarización en la publicidad política de la extrema derecha en España y Portugal. Desinformation and polarisation in far-right political advertising in Spain and Portugal Full Text
AUTHORS: Sara Rebollo Bueno; Ivone Ferreira;
PUBLISHED: 2023, SOURCE: Estudos em Comunicação. Communications Studies, ISSUE: 36
AUTHORS: Sara Rebollo Bueno; Ivone Ferreira;
PUBLISHED: 2023, SOURCE: Estudos em Comunicação. Communications Studies, ISSUE: 36
INDEXED IN: 
Handle
Handle9
TITLE: Creative attributes of branded content: analysis of awarded pieces in “El Sol” (2015-2021) [Atributos creativos del branded content: análisis de piezas premiadas en“El Sol” (2015-2021)]
AUTHORS: Llorente Barroso, C; Ferreira, I; Fernández Muñoz, C;
PUBLISHED: 2022, SOURCE: Revista Mediterranea de Comunicacion, VOLUME: 13, ISSUE: 1
AUTHORS: Llorente Barroso, C; Ferreira, I; Fernández Muñoz, C;
PUBLISHED: 2022, SOURCE: Revista Mediterranea de Comunicacion, VOLUME: 13, ISSUE: 1
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID10
TITLE: SOCIAL COMMITMENT OF LARGE COMPANIES TO DISABILITY IN SPAIN AND PORTUGAL: ANALYSIS OF IBEX35 AND PSI20 COMPANIES' INITIATIVES [EL COMPROMISO SOCIAL DE LAS GRANDES EMPRESAS CON LA DISCAPACIDAD EN ESPAÑA Y PORTUGAL: ANÁLISIS DE LAS INICIATIVAS DE EMPRESAS DEL IBEX35 Y DEL PSI20]
AUTHORS: Llorente Barroso, C; Mena Moreno, J; Ferreira, I; García García, F;
PUBLISHED: 2022, SOURCE: Prisma Social, VOLUME: 36
AUTHORS: Llorente Barroso, C; Mena Moreno, J; Ferreira, I; García García, F;
PUBLISHED: 2022, SOURCE: Prisma Social, VOLUME: 36
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID