ProfileOfResearchers

Identified 18

1

TITLE: A Publicidade na Era da Hiperestimulação
AUTHORS: Ivone Ferreira;
PUBLISHED: 2024

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TITLE: E-WOM as an asset of branded content strategies: A conceptual approach to the role of consumers in building brand equity
AUTHORS: Llorente Barroso, C; Kolotouchkina, O; Ferreira, I;
PUBLISHED: 2023, SOURCE: Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

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Scopus

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3

TITLE: Corporate commitment and the social inclusion of vulnerable adults: From corporate and institutional awareness to brand value and citizen engagement; [Compromisso corporativo e inclusão social de adultos vulneráveis: Da consciência empresarial e institucional ao valor da marca e à participação cidadã]; [Compromiso corporativo e inclusión social de adultos vulnerables: De la conciencia empresarial e institucional al valor de marca y la participación ciudadana]
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira;
PUBLISHED: 2023, SOURCE: Icono14, VOLUME: 21, ISSUE: 1

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4

TITLE: Compromiso corporativo e inclusión social de adultos vulnerables Full Text
AUTHORS: Carmen Llorente Barroso; João Luis Anzanello Carrascoza; Ivone Ferreira Ferreira;
PUBLISHED: 2023, SOURCE: Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, VOLUME: 21, ISSUE: 1

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5

TITLE: Evolução de mensagens publicitárias durante a covid-19 nos anos de 2020 e 2021: análise comparativa em Espanha e Portugal
AUTHORS: Pedro Hellín; Antonio Raúl Fernández Rincón; Ivonne Ferreira;
PUBLISHED: 2023, SOURCE: Signos do Consumo, VOLUME: 15, ISSUE: 1

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6

TITLE: La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación Full Text
AUTHORS: Luis Mañas-Viniegra; Carmen Llorente-Barroso; Ivone Ferreira; Olga Kolotouchkina;
PUBLISHED: 2023, SOURCE: Revista Latina de Comunicación Social, ISSUE: 82

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7

TITLE: Creative attributes of branded content: analysis of awarded pieces in “El Sol” (2015-2021) [Atributos creativos del branded content: análisis de piezas premiadas en“El Sol” (2015-2021)]
AUTHORS: Llorente Barroso, C; Ferreira, I; Fernández Muñoz, C;
PUBLISHED: 2022, SOURCE: Revista Mediterranea de Comunicacion, VOLUME: 13, ISSUE: 1

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Scopus

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8

TITLE: SOCIAL COMMITMENT OF LARGE COMPANIES TO DISABILITY IN SPAIN AND PORTUGAL: ANALYSIS OF IBEX35 AND PSI20 COMPANIES' INITIATIVES [EL COMPROMISO SOCIAL DE LAS GRANDES EMPRESAS CON LA DISCAPACIDAD EN ESPAÑA Y PORTUGAL: ANÁLISIS DE LAS INICIATIVAS DE EMPRESAS DEL IBEX35 Y DEL PSI20]
AUTHORS: Llorente Barroso, C; Mena Moreno, J; Ferreira, I; García García, F;
PUBLISHED: 2022, SOURCE: Prisma Social, VOLUME: 36

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Scopus

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9

TITLE: Women in TV advertising during the pandemic COVID-19 in Spain and Portugal
AUTHORS: Antonio Raúl Fernández Rincón; Pedro Antonio Hellín Ortuño; Ivone Ferreira;
PUBLISHED: 2022, SOURCE: Comunicacao Midia e Consumo, VOLUME: 19, ISSUE: 56

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Scopus

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10

TITLE: Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021) Full Text
AUTHORS: Carmen Llorente-Barroso; Ivone Ferreira; Cristóbal Fernández-Muñoz;
PUBLISHED: 2022, SOURCE: Revista Mediterránea de Comunicación, VOLUME: 13, ISSUE: 1

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Page 1 of 2. Total results: 18.

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