Lara Sofia Mendes Bacalhau
AuthID: R-002-2JY
1
TITLE: Exploring the relationship between CRM Tools, AI, and Big Data: A systematic review. A Systematic Review
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics
AUTHORS: Mariana Carapêto Tavares; Inês de Jesus Anastácio; Alexandra Leandro; Lara Mendes Bacalhau; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: AI-Driven Marketing Research and Data Analytics
2
TITLE: Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior
AUTHORS: Sara Mendes Pinheiro; Inês Beatriz Fernandes; Lara Mendes Bacalhau; Bruno Morgado Ferreira;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Sara Mendes Pinheiro; Inês Beatriz Fernandes; Lara Mendes Bacalhau; Bruno Morgado Ferreira;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
3
TITLE: Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
AUTHORS: Catarina Simões; Daniela Vilão; Lara Mendes Bacalhau; Vasco Santos; João Tomaz Simões; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Catarina Simões; Daniela Vilão; Lara Mendes Bacalhau; Vasco Santos; João Tomaz Simões; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
4
TITLE: Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E
AUTHORS: Mustafa Isler; Betul Rumeysa Yesilbel; Victor Santos; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Mustafa Isler; Betul Rumeysa Yesilbel; Victor Santos; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
5
TITLE: Dive Into Metaverse. Concept, Evolution, Framework, Technologies, Opportunities, and Trends
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Advances in Social Networking and Online Communities - Research, Innovation, and Industry Impacts of the Metaverse
AUTHORS: Joana Raquel Neves; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Advances in Social Networking and Online Communities - Research, Innovation, and Industry Impacts of the Metaverse
6
TITLE: Neuromarketing. Decoding the Role of Emotions and Senses and Consumer Behavior
AUTHORS: Rodolfo Cordeiro; Ana Reis; Bruno Morgado Ferreira; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Cognitive Behavioral Neuroscience in Organizational Settings - Advances in Human Resources Management and Organizational Development
AUTHORS: Rodolfo Cordeiro; Ana Reis; Bruno Morgado Ferreira; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Cognitive Behavioral Neuroscience in Organizational Settings - Advances in Human Resources Management and Organizational Development
7
TITLE: The Intersection of Brands and AI. Concepts and Technologies
AUTHORS: Joana Neves; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing
AUTHORS: Joana Neves; Lara Mendes Bacalhau;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing
8
TITLE: Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda.
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
AUTHORS: Lara S Mendes Bacalhau;
PUBLISHED: 2020
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