Ana Cristina Furão Teles Estima
AuthID: R-002-MQ3
1
TITLE: Experiencing a City Through Instagram: What Do Tourists Engage with?
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Rúben Pinhal; Ana Estima; Paulo Duarte;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
2
TITLE: Using gamification to promote financial literacy and consumer education among future generations
AUTHORS: Ana Estima; Cristina Peguinho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
AUTHORS: Ana Estima; Cristina Peguinho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
3
TITLE: Strategies for Inclusive Learning: A Marketing Faculty's Journey with Students with Intellectual and Developmental Disabilities
AUTHORS: Ana Estima; Ana Carolina Carvalho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
AUTHORS: Ana Estima; Ana Carolina Carvalho;
PUBLISHED: 2024, SOURCE: 10th International Conference on Higher Education Advances, HEAd 2024 in International Conference on Higher Education Advances
4
TITLE: Do universities have a distinctive brand personality? The case of ECIU Universities
AUTHORS: Ana Estima; Cristina Guimarães;
PUBLISHED: 2022, SOURCE: 8th International Conference on Higher Education Advances (HEAd'22)
AUTHORS: Ana Estima; Cristina Guimarães;
PUBLISHED: 2022, SOURCE: 8th International Conference on Higher Education Advances (HEAd'22)
5
TITLE: STUDENTS OVER23 IN MARKETING EDUCATION: AN EMPATHY MAPPING APPROACH
AUTHORS: Susana Marques; Ana Estima;
PUBLISHED: 2022, SOURCE: INTED Proceedings - INTED2022 Proceedings
AUTHORS: Susana Marques; Ana Estima;
PUBLISHED: 2022, SOURCE: INTED Proceedings - INTED2022 Proceedings
6
TITLE: MARKETING FOR HIGHER EDUCATION INSTITUTIONS: UNLEASHING THE POWER OF PART-TIME MARKETERS
AUTHORS: Susana Marques; Ana Estima;
PUBLISHED: 2022, SOURCE: EDULEARN Proceedings - EDULEARN22 Proceedings
AUTHORS: Susana Marques; Ana Estima;
PUBLISHED: 2022, SOURCE: EDULEARN Proceedings - EDULEARN22 Proceedings
7
TITLE: AN EXPERIENCE OF BLENDED LEARNING IN MARKETING: THE EFFECT OF ALUMNI TESTIMONIALS ON STUDENT MOTIVATION
AUTHORS: Ana Estima;
PUBLISHED: 2022, SOURCE: EDULEARN Proceedings - EDULEARN22 Proceedings
AUTHORS: Ana Estima;
PUBLISHED: 2022, SOURCE: EDULEARN Proceedings - EDULEARN22 Proceedings
8
TITLE: The power of storytelling as a marketing tool in personal branding
AUTHORS: Aleksandra Korzh; Ana Estima;
PUBLISHED: 2022, SOURCE: International Journal of Business Innovation, VOLUME: 1, ISSUE: 2
AUTHORS: Aleksandra Korzh; Ana Estima;
PUBLISHED: 2022, SOURCE: International Journal of Business Innovation, VOLUME: 1, ISSUE: 2
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TITLE: A mudança do comportamento do consumidor nas compras online como consequência da pandemia - revisão de literatura
AUTHORS: Ana Costa; Catarina Parracho; Inês Morais; Mariana Fernandes; Ana Estima;
PUBLISHED: 2022, SOURCE: ICIEMC Proceedings, VOLUME: 2
AUTHORS: Ana Costa; Catarina Parracho; Inês Morais; Mariana Fernandes; Ana Estima;
PUBLISHED: 2022, SOURCE: ICIEMC Proceedings, VOLUME: 2
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TITLE: Before, during and post-pandemic: what happens to cultural events? The case of Perlim - the biggest christmas theme park in Portugal
AUTHORS: Cátia Coelho; Ana Estima; Clara Pinto;
PUBLISHED: 2022, SOURCE: ICIEMC Proceedings, VOLUME: 3
AUTHORS: Cátia Coelho; Ana Estima; Clara Pinto;
PUBLISHED: 2022, SOURCE: ICIEMC Proceedings, VOLUME: 3
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