Luís Miguel da Costa Monteiro de Carvalho
AuthID: R-002-N78
1
TITLE: Understanding the importance of eWOM on Higher Education Institutions' brand equity Full Text
AUTHORS: Carvalho, L; Amélia Brandão ; Pinto, LH ;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 31, ISSUE: 2
AUTHORS: Carvalho, L; Amélia Brandão ; Pinto, LH ;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING FOR HIGHER EDUCATION, VOLUME: 31, ISSUE: 2
