Sónia de Almeida Ferreira
AuthID: R-002-PH7
1
TITLE: Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
AUTHORS: Sara Santos ; Pedro Espírito Santo; Sónia Ferreira;
PUBLISHED: 2024, SOURCE: Springer Series in Design and Innovation, VOLUME: 33
2
TITLE: Which Factors Influence Word-of-Mouth for Tourism Video Ads?
AUTHORS: Luísa Paula Lopes Fernandes Augusto; Sara Cristina Valente dos Santos; Sónia de Almeida Ferreira; Pedro Manuel Espírito Santo; Maria de Almeida Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
AUTHORS: Luísa Paula Lopes Fernandes Augusto; Sara Cristina Valente dos Santos; Sónia de Almeida Ferreira; Pedro Manuel Espírito Santo; Maria de Almeida Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
3
TITLE: User-Generated Content in Tourism: Could it impact Brand Equity and Intention to Visit?
AUTHORS: Sara Santos; Sónia Ferreira; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
AUTHORS: Sara Santos; Sónia Ferreira; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: European Conference on Social Media, VOLUME: 11, ISSUE: 1
4
TITLE: The Role of Social Media in Sustainable Branding. A Systemic Literature Review
AUTHORS: Sara Santos; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
AUTHORS: Sara Santos; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Compelling Storytelling Narratives for Sustainable Branding
5
TITLE: Examining the role of familiarity in the destination word-of-mouth
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: Proceedings of INTCESS 2024- 11th International Conference on Education & Social Sciences Publisher: International Organization Center of Academic Research (OCERINT)
AUTHORS: Sónia Ferreira; Sara Santos; Luísa Augusto; Pedro E Santo; Maria Vasconcelos;
PUBLISHED: 2024, SOURCE: Proceedings of INTCESS 2024- 11th International Conference on Education & Social Sciences Publisher: International Organization Center of Academic Research (OCERINT)
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TITLE: Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27
7
TITLE: Staying Connected with Aged Populations in Times of COVID-19: An Interview Study of the Role of Portuguese Institutions and Municipalities
AUTHORS: Ortet, CP; Regalado, F; Ferreira, S; Costa, LV; Veloso, AI;
PUBLISHED: 2022, SOURCE: Interaction Design and Architecture(s), ISSUE: 54
AUTHORS: Ortet, CP; Regalado, F; Ferreira, S; Costa, LV; Veloso, AI;
PUBLISHED: 2022, SOURCE: Interaction Design and Architecture(s), ISSUE: 54
8
TITLE: ONLINE COURSE "FROM IDEA TO FINAL PRODUCT": ORGANIZATIONAL, CONTENT, AND METHODOLOGICAL ASPECTS
AUTHORS: Teresa GOUVEİA; Sónia Almeida FERREİRA; Filomena antunes SOBRAL; Salomé MORAİS;
PUBLISHED: 2022, SOURCE: IJASOS- International E-journal of Advances in Social Sciences
AUTHORS: Teresa GOUVEİA; Sónia Almeida FERREİRA; Filomena antunes SOBRAL; Salomé MORAİS;
PUBLISHED: 2022, SOURCE: IJASOS- International E-journal of Advances in Social Sciences
9
TITLE: DIGITAL LEARNING PLATFORMS: ANALYSIS AND TRENDS
AUTHORS: Pedro Rito; Nídia Salomé Morais; Teresa Gouveia; Sónia Ferreira;
PUBLISHED: 2022, SOURCE: INTED2022 Proceedings - INTED Proceedings
AUTHORS: Pedro Rito; Nídia Salomé Morais; Teresa Gouveia; Sónia Ferreira;
PUBLISHED: 2022, SOURCE: INTED2022 Proceedings - INTED Proceedings
10
TITLE: AUDIOVISUAL PRODUCTION MOOCS: ANALYSIS OF ORGANIZATIONAL, CONTENT, AND METHODOLOGICAL CRITERIA
AUTHORS: Teresa Gouveia; Sónia Ferreira; Filomena Sobral; Salomé Morais;
PUBLISHED: 2022, SOURCE: Proceedings of SOCIOINT 2022- 9th International Conference on Education & Education of Social Sciences
AUTHORS: Teresa Gouveia; Sónia Ferreira; Filomena Sobral; Salomé Morais;
PUBLISHED: 2022, SOURCE: Proceedings of SOCIOINT 2022- 9th International Conference on Education & Education of Social Sciences
