The Mediating Role of Perceived Brand Authenticity Between Brand Experience and Brand Love: a Cross-Cultural Perspective

AuthID
 P-00Z-5BC
4
Author(s)
Rodrigues, C
·
Billore, S
·
Oda, T
Document Type
Article
Year published
2024
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 31, Issue: 3, Pages: 293-309 (17)
Indexing
Wos®
Crossref®
Unpaywall®
Google Scholar®
Publication Identifiers
Unpaywall: 10.1057/s41262-023-00342-9
Wos: WOS:001083807700001
Source Identifiers
ISSN: 1350-231X
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