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Artificial Intelligence in Relational Marketing Practice: Crm as a Loyalty Strategy
AuthID
P-00Z-EH6
6
Author(s)
Figueiredo, J
·
Oliveira, I
·
Silva, S
·
Pocinho, M
·
Cardoso, A
·
Pereira, M
Document Type
Book Chapter
Year published
2023
Published
in
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics,
ISSN: 2327-5502
Pages: 73-96 (23)
Indexing
Scopus
®
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®
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Publication Identifiers
DOI
:
10.4018/978-1-6684-9324-3.ch003
SCOPUS
: 2-s2.0-85179899670
Source Identifiers
ISSN
: 2327-5502
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