How Does Brand Authenticity Affect Brand Hate-Love Relationships and Buying Intention? The Moderating Role of Brand Personality

AuthID
 P-010-962
4
Author(s)
Sousa, A
·
Lopes, J
·
Document Type
Article
Year published
2024
Published
in Journal of Brand Strategy, ISSN: 2045-855X
Volume: 12, Issue: 4, Pages: 381-403 (22)
Indexing
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85189809599
Source Identifiers
ISSN: 2045-855X
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