Understanding Masstige Wine Brands' Potential for Consumer-Brand Relationships

AuthID
 P-010-BBZ
4
Author(s)
Rodrigues, P
·
Borges, AP
·
Document Type
Article in Press
Year published
2024
Published
in EUROPEAN BUSINESS REVIEW, ISSN: 0955-534X
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85190365296
Wos: WOS:001198208700001
Source Identifiers
ISSN: 0955-534X
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