Relational Marketing Applied to the Banking Sector in Portuguese Context

AuthID
 P-010-DY3
4
Author(s)
Rodrigues, C
·
Sousa, BB
·
Ribeiro, A
·
Document Type
Book Chapter
Year published
2024
Published
in Future of Customer Engagement Through Marketing Intelligence, ISSN: 2327-5502
Pages: 265-276 (11)
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85196235679
Source Identifiers
ISSN: 2327-5502
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