Manuel José Serra da Fonseca


AuthID: R-001-SDS

Confirmed Publications: 44



1
TITLE: Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
2
TITLE: ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID
3
TITLE: Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS: Popova, Mariia; Serra da Fonseca, Manuel Jose ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef: 1
IN MY: ORCID
4
TITLE: Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS: Santos, Ana; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho ; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID
5
TITLE: Marketing Plan for an Online Business: A Case Study
AUTHORS: Souza, Yuri; Fonseca, Manuel Jose ; Cardim, Sofia;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
6
TITLE: Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal). A Case Study in Guimarães (Portugal)
AUTHORS: Diana Salgado Pereira; Manuel José Serra da Fonseca ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Global Trends in Governance and Policy Paradigms
INDEXED IN: Scopus CrossRef
IN MY: ORCID
7
TITLE: Relational marketing applied to the banking sector in Portuguese context
AUTHORS: Cátia Rodrigues; Bruno Barbosa Sousa; Alexandrino Ribeiro; Manuel José Fonseca ;
PUBLISHED: 2024, SOURCE: Future of Customer Engagement Through Marketing Intelligence
INDEXED IN: Scopus CrossRef
IN MY: ORCID
8
TITLE: The City Makes Its Mark in a Review on Digital Communication and Citizenship
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802
INDEXED IN: Scopus WOS DBLP CrossRef
IN MY: ORCID
9
TITLE: The Construction of the Brand Narrative Through the Creation of Corporate Museums
AUTHORS: Stenzel, Paulo; Tavares, Victor; Sousa, Bruno Barbosa; Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1, ICOTTS 2023, VOLUME: 383
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
10
TITLE: The Impact of Process Automation on Employee Performance
AUTHORS: Luz, Maria Joao; da Fonseca, Manuel Jose Serra ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
Page 1 of 5. Total results: 44.

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