ProfileOfResearchers

TITLE: Analyzing Sao Paulo's Place Branding Positioning in Promotional Videos (2017-2019)
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Cairrao, Alvaro; da Fonseca, Manuel Jose Serra ;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990

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TITLE: ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS: Popova, Mariia; Serra da Fonseca, Manuel Jose ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS: Santos, Ana; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho ; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis
AUTHORS: Campos, Jessica; Fonseca, Manuel Jose ; Rodrigues, Helena Sofia ;
PUBLISHED: 2024, SOURCE: International Conference on Numerical Analysis and Applied Mathematics (ICNAAM) in INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS 2022, ICNAAM-2022, VOLUME: 3094, ISSUE: 1

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TITLE: Marketing Plan for an Online Business: A Case Study
AUTHORS: Souza, Yuri; Fonseca, Manuel Jose ; Cardim, Sofia;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Municipal communication, governance, and the role of the local community: A case study in Guimarães (Portugal). A Case Study in Guimarães (Portugal)
AUTHORS: Diana Salgado Pereira; Manuel José Serra da Fonseca ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Global Trends in Governance and Policy Paradigms

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TITLE: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty
AUTHORS: Joana Ferreira Borges; Paula Oliveira; Manuel José Fonseca ; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Cross-Cultural Perspectives on Luxury Marketing

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TITLE: Relational marketing applied to the banking sector in Portuguese context
AUTHORS: Cátia Rodrigues; Bruno Barbosa Sousa; Alexandrino Ribeiro; Manuel José Fonseca ;
PUBLISHED: 2024, SOURCE: Future of Customer Engagement Through Marketing Intelligence

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