Rethinking the Brand Concept: New Brand Orientation

AuthID
 P-012-1S5
2
Author(s)
Dibb S.
Document Type
Article
Year published
2001
Published
in Corporate Communications: An International Journal, ISSN: 13563289
Volume: 6, Issue: 4, Pages: 217-224 (7)
Indexing
Scopus®
Crossref®148
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Publication Identifiers
Scopus: 2-s2.0-84986015012
Source Identifiers
ISSN: 13563289
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