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The Presence of Brands in the Metaverse
AuthID
P-012-N49
6
Author(s)
Oliveira, J
·
Rocha, C
·
Borges, AP
·
Vieira, BM
·
Vieira, E
·
Tavares, V
Document Type
Book Chapter
Year published
2024
Published
in
Consumer Experience and Decision-Making in the Metaverse,
ISSN: 2327-5502
Pages: 252-269 (17)
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Publication Identifiers
DOI
:
10.4018/979-8-3693-4167-4.ch014
SCOPUS
: 2-s2.0-85198826711
Source Identifiers
ISSN
: 2327-5502
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