Do Social Networking Sites Contribute for Building Brands? Evaluating the Impact of Users' Participation on Brand Awareness and Brand Attitude

AuthID
 P-013-9WT
3
Author(s)
Langaro D.
·
Document Type
Article
Year published
2018
Published
in Journal of Marketing Communications, ISSN: 13527266
Volume: 24, Issue: 2, Pages: 146-168 (22)
Indexing
Scopus®
Crossref®63
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-84929441524
Source Identifiers
ISSN: 13527266
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