Exploring the Role of Brand Equity and R&Amp;D as Drivers of Product Innovation and Market Performance: An Abstract

AuthID
 P-015-JMC
3
Author(s)
Sharma, P
·
Grigoriou, N
Document Type
Book Chapter
Year published
2017
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics, ISSN: 2363-6165
Pages: 13-13
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ISSN: 2363-6165
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