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The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision

AuthID
P-017-7FJ

Author(s)

Pimenta, SR

Catarino, AW

Serra da Fonseca, MJ

Sousa, BB

Document Type

Book Chapter

Year published

2024

Published

in Advances in Marketing, Customer Relationship Management, and E-Services - Neurosensory and Neuromarketing Impacts on Consumer Behavior, ISSN: 2327-5502

Pages: 403-414

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Publication Identifiers

DOI: 10.4018/979-8-3693-8222-6.ch016

Source Identifiers

ISSN: 2327-5502

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