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AuthID
P-017-7HZ
4
Author(s)
Torres, AI
·
Paulo, DLS
·
Santos, JD
·
Pires, PB
Document Type
Book Chapter
Year published
2024
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing,
ISSN: 2327-5502
Pages: 353-384
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Publication Identifiers
DOI
:
10.4018/979-8-3693-5340-0.ch012
Source Identifiers
ISSN
: 2327-5502
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