Return on Ai

AuthID
P-017-7HZ
4
Author(s)
Paulo, DLS
·
Santos, JD
·
Pires, PB
Document Type
Book Chapter
Year published
2024
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing, ISSN: 2327-5502
Pages: 353-384
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ISSN: 2327-5502
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