Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo

AuthID
P-018-ADS
3
Author(s)
Fernandes, C
·
Fonseca, MJ
·
4
Editor(s)
Reis,JL;Peter,MK;Reis,LP;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2025
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 393, Pages: 685-699 (14)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Publication Identifiers
Scopus: 2-s2.0-105001379458
Unpaywall: 10.1007/978-981-97-3698-0_45
Source Identifiers
ISSN: 2190-3018
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