ProfileOfResearchers

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TITLE: ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
AUTHORS: de Araujo, Daniel Ladeira; Garcia, Jorge Esparteiro ; Serra da Fonseca, Manuel Jose ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
AUTHORS: Popova, Mariia; Serra da Fonseca, Manuel Jose ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
AUTHORS: Santos, Ana; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho ; de Araujo, Daniel Ladeira; Serra da Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: Sustainable Development Goal 9 in a Cluster Perspective: a Case Study for Alto Minho Region
AUTHORS: Abreu, Mariana; Rodrigues, Helena Sofia ; Ângela Silva ; Garcia, Jorge Esparteiro ;
PUBLISHED: 2024, SOURCE: International Conference on Numerical Analysis and Applied Mathematics (ICNAAM) in INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS 2022, ICNAAM-2022, VOLUME: 3094, ISSUE: 1

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TITLE: The City Makes Its Mark in a Review on Digital Communication and Citizenship
AUTHORS: Andrade, Jose Gabriel; Sampaio, Adriano; Garcia, Jorge Esparteiro ; Fonseca, Manuel Jose ;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: The Digitalization of the Event Industry - Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up
AUTHORS: Cardoso, Antonio; Garcia, Jorge Esparteiro ; Manuel Sousa Pereira ; Nasri, Stecy;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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TITLE: The Impact of Process Automation on Employee Performance
AUTHORS: Luz, Maria Joao; da Fonseca, Manuel Jose Serra ; Garcia, Jorge Esparteiro ; Andrade, Jose Gabriel;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 6, WORLDCIST 2024, VOLUME: 990

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TITLE: Using Principal Component Analysis to Support Content Marketing Strategies
AUTHORS: Matos, Bruno; Garcia, Jorge Esparteiro ; Correia, Florbela;
PUBLISHED: 2024, SOURCE: International Conference on Numerical Analysis and Applied Mathematics (ICNAAM) in INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS 2022, ICNAAM-2022, VOLUME: 3094, ISSUE: 1

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