Brand Emotional Connection and Loyalty

AuthID
 P-008-6V0
3
Author(s)
Ruediger, KH
·
Demetris, V
Document Type
Article
Year published
2012
Published
in Journal of Brand Management, ISSN: 1350-231X
Volume: 20, Issue: 1, Pages: 13-27
Indexing
Scopus®
Crossref®52
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84867740147
Source Identifiers
ISSN: 1350-231X
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