Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research

AuthID
 P-00A-B6K
3
Author(s)
da Silva, RV
·
Hair, JF
Document Type
Article
Year published
2015
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 24, Issue: 1, Pages: 3-17 (15)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84925250807
Wos: WOS:000359436600001
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service