Brand Logo Design: Examining Consumer Response to Naturalness

AuthID
P-00G-23A
4
Author(s)
de Carvalho, LV
·
Torres, A
·
Document Type
Article
Year published
2015
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 24, Issue: 1, Pages: 78-87 (10)
Indexing
Publication Identifiers
Scopus: 2-s2.0-84925275993
Wos: WOS:000359436600007
Source Identifiers
ISSN: 1061-0421
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