Publications

AuthID
P-00G-5E4

Author(s)

Sharma, P

Document Type

Article

Year published

2015

Published

in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566

Volume: 49, Issue: 5-6, Pages: 760-781 (22)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1108/ejm-03-2014-0150

Scopus: 2-s2.0-84929751944

Wos: WOS:000356436900006

Source Identifiers

ISSN: 0309-0566

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