Publications

AuthID
P-00H-RN9

Author(s)

Dibb, S

Simkin, L

Document Type

Review

Year published

2001

Published

in Marketing Intelligence & Planning, ISSN: 0263-4503

Volume: 19, Issue: 6, Pages: 409-417

Indexing

Scopus^®

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Google Scholar^®

Publication Identifiers

DOI: 10.1108/02634500110405414

Scopus: 2-s2.0-84986135370

Source Identifiers

ISSN: 0263-4503

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