Informing a New Business‐To‐Business Relationship:

AuthID
 P-00H-RP3
2
Author(s)
Mason, KJ
1
Editor(s)
Melewar, T.C.
Document Type
Article
Year published
2012
Published
in European Journal of Marketing, ISSN: 0309-0566
Volume: 46, Issue: 5, Pages: 684-711
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ISSN: 0309-0566
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