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Neural Correlates of the Emotional and Symbolic Content of Brands: A Neuroimaging Study
AuthID
P-00J-18A
4
Author(s)
Santos, JP
·
Moutinho, L
·
Seixas, D
·
Brandão, S
Document Type
Article
Year published
2012
Published
in
Journal of Customer Behaviour - J. Cust. Behav.,
ISSN: 1475-3928
Volume: 11, Issue: 1, Pages: 69-93
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7
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Publication Identifiers
DOI
:
10.1362/147539212x13286273975319
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ISSN
: 1475-3928
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