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The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study

AuthID
P-00M-AHB

Author(s)

do Vale, RC

Matos, PV

Editor(s)

MartinezLopez,FJ;GazquezAbad,JC;Gijsbrecht,E

Document Type

Proceedings Paper

Year published

2016

Published

in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING in Springer Proceedings in Business and Economics, ISSN: 2198-7246

Pages: 15-23 (9)

Conference

3Rd International Conference on Advances in National Brand and Private Label Marketing, Date: JUN 29-JUL 01, 2016, Location: Barcelona, SPAIN, Sponsors: Univ Oberta Catalunya, Informat Resources Inc, AECOC, ESADE Business Sch

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Publication Identifiers

DOI: 10.1007/978-3-319-39946-1_2

Scopus: 2-s2.0-85087317870

Wos: WOS:000389708600002

Source Identifiers

ISSN: 2198-7246

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