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Consumer's Love for Functional Brands: the Aspirin Case
AuthID
P-00M-DS3
3
Author(s)
Borges, AP
·
Cardoso, C
·
Rodrigues, P
Document Type
Article
Year published
2016
Published
in
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING,
ISSN: 1750-6123
Volume: 10, Issue: 4, Pages: 477-491 (15)
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®
Scopus
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Metadata
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Publication Identifiers
DOI
:
10.1108/ijphm-07-2016-0035
SCOPUS
: 2-s2.0-85002856915
Wos
: WOS:000392170200008
Source Identifiers
ISSN
: 1750-6123
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