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Reconceptualizing Brand Identity in a Dynamic Environment
AuthID
P-002-1SC
3
Author(s)
da Silveira, C
·
Lages, C
·
Simoes, C
Document Type
Article
Year published
2013
Published
in
JOURNAL OF BUSINESS RESEARCH,
ISSN: 0148-2963
Volume: 66, Issue: 1, Pages: 28-36 (9)
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Wos
®
Scopus
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®
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Publication Identifiers
DOI
:
10.1016/j.jbusres.2011.07.020
Scopus
: 2-s2.0-84870506850
Wos
: WOS:000313608200005
Source Identifiers
ISSN
: 0148-2963
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