Reconceptualizing Brand Identity in a Dynamic Environment

AuthID
 P-002-1SC
3
Author(s)
Document Type
Article
Year published
2013
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 66, Issue: 1, Pages: 28-36 (9)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-84870506850
Wos: WOS:000313608200005
Source Identifiers
ISSN: 0148-2963
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