Social Diffusion and Loyalty Programs: a Path to Succeed

AuthID
 P-00N-M40
4
Author(s)
Pimpão, P
·
Zorrinho, JC
Document Type
Article
Year published
2018
Published
in International Journal of Contemporary Hospitality Management, ISSN: 0959-6119
Volume: 30, Issue: 1, Pages: 475-494
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Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85041749386
Source Identifiers
ISSN: 0959-6119
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