Exploring the Effects of Ethnocentrism and Country Familiarity in Consumer Preference and Brand Recognition

AuthID
 P-00N-P88
3
Author(s)
Document Type
Article
Year published
2018
Published
in International Journal of Business and Globalisation, ISSN: 1753-3627
Volume: 20, Issue: 2, Pages: 139-151
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85042585488
Source Identifiers
ISSN: 1753-3627
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