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Brand (In)Fidelity: When Flirting with the Competition Strengthens Brand Relationships
AuthID
P-00N-WPR
4
Author(s)
Consiglio, I
·
Kupor, DM
·
Gino, F
·
Norton, MI
Document Type
Article
Year published
2018
Published
in
JOURNAL OF CONSUMER PSYCHOLOGY,
ISSN: 1057-7408
Volume: 28, Issue: 1, Pages: 5-22 (18)
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Wos
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Scopus
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Google Scholar
®
Metadata
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Publication Identifiers
DOI
:
10.1002/jcpy.1011
Scopus
: 2-s2.0-85051815624
Wos
: WOS:000430160700002
Source Identifiers
ISSN
: 1057-7408
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