Improving Consumers' Willingness to Pay Using Social Media Activities

AuthID
 P-00P-YMD
3
Author(s)
Torres, P
·
Wallace, E
Document Type
Article
Year published
2018
Published
in JOURNAL OF SERVICES MARKETING, ISSN: 0887-6045
Volume: 32, Issue: 7, Pages: 880-896 (17)
Indexing
Wos®
Scopus®
Crossref®25
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85057009270
Wos: WOS:000452703800008
Source Identifiers
ISSN: 0887-6045
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