How Much Is "Too Much" for a Brand to Use an Advergame with Children?

AuthID
 P-00Q-7DD
2
Author(s)
Pascoal, A
Document Type
Article
Year published
2019
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 28, Issue: 2, Pages: 287-299 (13)
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Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85061495723
Wos: WOS:000487341000012
Source Identifiers
ISSN: 1061-0421
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