Antecedents and Outcomes of Digital Influencer Endorsement: An Exploratory Study

AuthID
 P-00R-80A
3
Author(s)
Torres, P
·
Matos, M
Document Type
Article
Year published
2019
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 36, Issue: 12, Pages: 1267-1276 (10)
Indexing
Wos®
Scopus®
Crossref®168
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85074209257
Wos: WOS:000490701300001
Source Identifiers
ISSN: 0742-6046
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