Publications

AuthID
P-00S-CY5

Author(s)

Siebert, A

Gopaldas, A

Lindridge, A

Document Type

Article

Year published

2020

Published

in JOURNAL OF MARKETING, ISSN: 0022-2429

Volume: 84, Issue: 4, Pages: 45-66 (22)

Indexing

Wos^®

Crossref^®129

Google Scholar^®

Publication Identifiers

DOI: 10.1177/0022242920920262

Wos: WOS:000542330500003

Source Identifiers

ISSN: 0022-2429

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