Publications

Authenticity As An Antecedent Of Brand Image In A Positive Emotional Consumer Relationship: The Case Of Craft Beer Brand

AuthID
P-00V-33W

Author(s)

Rodrigues, P

Borges, AP

Martins, C

Guerreiro, M

Editor(s)

Borges,AP;Vieira,E

Document Type

Proceedings Paper

Year published

2020

Published

in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), ISSN: 1450-2194

Pages: 551-551 (1)

Conference

3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch

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