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Sales Promotions: Prescriptive Definitions and the Managers View
AuthID
P-00W-8J8
2
Author(s)
Farhangmehr, M
·
Brito, PQ
Document Type
Book Chapter
Year published
2015
Published
in
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
ISSN: 2363-6165
Pages: 45-49
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®
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Publication Identifiers
DOI
:
10.1007/978-3-319-17320-7_13
SCOPUS
: 2-s2.0-85125795351
Source Identifiers
ISSN
: 2363-6165
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