Achieving Brand Engagement and Brand Equity Through Co-Creation Process

AuthID
P-00W-D8B
3
Author(s)
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF CREATIVE COMMUNICATIONS, ISSN: 0973-2586
Volume: 17, Issue: 3, Pages: 303-318 (16)
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Publication Identifiers
Scopus: 2-s2.0-85127774658
Wos: WOS:000776711900001
Source Identifiers
ISSN: 0973-2586
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