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New Luxury Vs. Old Luxury: What Is the Definition of Luxury Brand?
AuthID
P-00W-DHX
2
Author(s)
Rodrigues P.
·
Borges A.P.
Document Type
Book Chapter
Year published
2020
Published
in
Building Consumer-Brand Relationship in Luxury Brand Management,
ISSN: 2327-5502
Pages: 45-63 (18)
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Scopus
®
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Publication Identifiers
DOI
:
10.4018/978-1-7998-4369-6.ch003
SCOPUS
: 2-s2.0-85127992897
Source Identifiers
ISSN
: 2327-5502
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